Become top choice institution for potential students by engaging them online through targeted messaging
How can my Institute reach the prospective students?
To increase the level of connectivity and engagement, cost-effective measures can be borrowed from the digital marketing platform and be used to market your services. This is where we can offer help!
While the world has already experienced the dawn of digital marketing, the education industry, too, has started to acknowledge this powerful approach. Grapevines have long been discarded, and it is no more advisable to cling to conventional approaches.
We can help you streamline the communication, recruitment and enrollment process to bring forward an engagement with the right students at the right time through optimum channels using our digital marketing strategies.
A Well-Planned Digital Strategy or a Conventional Approach?
The thing about traditional or conventional marketing approaches is that it caters to the five senses of the market. However, with greater engagement comes deeper penetration and there is a visible need to address the sixth sense that the market is into. Marketers must understand the ever-changing dynamics of the market and capitalize on the engagement for the “digitally influenced.”
When it comes to choosing the next step in education, there are plenty of offerings to choose from to work towards an ever more strategic role in reaching the prospective students.
How will a student resonate with your institute?
- Do you have a professional website that can be easily be found on the internet?
- How different is your pedagogy as compared to your competitors’ services?
- Does your website provide easy access to course-information offered by your institution?
- What are people reviewing about you on comparison sites?
- Does your website carry testimonials from your alumni?
- How are you differentiating the overall user-experience from competitors in your locality?
- Are you enhancing your reputation as an expert by building credibility, liking, and authority?
- Do you run a blog with informative articles that are useful to your prospective students and help them solve their queries?
How HashTAGit Helps?
HashTagit deploys next practices to improve your institution’s presence across all digital platforms by:
- Organic Approach: HashTAGit spreads the content across multiple relevant groups to gain maximum impressions for the posts.
- Inorganic Approach: HashTAGit deploys tools like “Boost Post” to pump the reach of the content with efficacy.
- Channels Utilized: Posts including events are funneled into Facebook, Twitter, LinkedIn, Pinterest, YouTube, BlogSpot, Tumblr, Flickr, Slideshare, Stumbleupon, Google+, etc.
- Off-page Optimization: This includes directory submission, blog posting, social bookmarking and creating strong backlinks, to name a few.
- On-page Optimization: Helps you build credible, original, unique content by injecting well-researched keywords with appropriate density and optimized images and video.
- Ad-campaigns: Experimental and unique ad-campaigns are deployed according to the need of the client, like admissions.
- Event Promotions: We promote your events through social media and website and amplify the impact manifold.
- Content Building: We bring to you absolutely fresh and original content that is pushed across social media, blogging and other forums in forms of pictures, content for grabbing the fleeting attention of the target market.
- Search Engine Marketing (SEM)
- Social Media Marketing
- Display Advertising
- Search Engine Optimization (SEO)
- Re-targeting campaigns (Social & Display)
- Lead Management System (LMS)
- Lead Generation
- Website Development and Rejuvenation
- Media Buying on Top/Educational site
- Mobile App Development
- Mobile Advertising
- Rich Media Creatives
- Online Student Application Platform